The Cannes Film Festival has unveiled its official poster for this year’s 71st edition, featuring an image from Jean-Luc Godard’s 1965 film “Pierrot le Fou.”
The poster, designed by 27-year-old graphic designer Flore Maquin, is inspired by the work of French stills photographer Georges Pierre and features “Pierrot le Fou” stars Jean-Paul Belmondo and Anna Karina.
The new poster shows Belmondo and Karina leaning out of their cars to share a kiss. The two play lovers on the run who settle for a time on the French Riviera, which is also where the Cannes Film Festival takes place.
The French New Wave movement in cinema (Nouvelle Vague en francaise) began in the late 1950’s and the tenets of Nouvelle Vague continue to be seen in French films today.
Notable features of this movement include:
slow, subtle and ambiguous plots
strong character development
few happy endings, or even conclusive endings
an emphasis on Art over profits
While I have a genuine appreciation for Nouvelle Vague, I also appreciate a film like Pixar’s “Ratatouille” (2007), which not only sold beaucoup movie theater tickets, but also beaucoup toys. (I doubt the Jean-Paul Belmondo action figure ever made more than few francs – even with the optional toy cigarette that produces real smoke!)