Exports of rosé wine from Provence have shot up and it’s largely because Americans have a growing thirst for the pink drink. But why is that?
THE LOCAL
The popularity of the drink which was mocked just 20 years ago has reached new heights abroad.
And that’s particularly true in the US, with the country accounting for a whopping 50 percent of exports of the Provencal rosé wine last year.
“The phenomenon of the internationalization of rosé wines from Provence is accelerating,” said Brice Eymard, leader of France’s Provence Wine Council (CIVP) during a press conference in Paris on Thursday.
“Until 2010-2011, we exported very little, France was the main producer and consumer, but we now see the share of exports sharply accelerating,” [ . . . }
Source: THE LOCAL Exports of rosé from Provence boom thanks to American wine lovers – The Local
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