Netflix apologises for ‘sexualising’ young girls in French film promo

Video streaming giant Netflix has apologised after its promotional material for a French film sparked accusations that it was sexualising young girls.

The award-winning Cuties (Mignonnes in its French release) follows 11-year-old black girl Amy as she grows up in a working-class area of Paris, defies her family and becomes aware of her burgeoning sexuality.

The poster promoting the film in France shows four brightly dressed girls throwing confetti as they walk up a street.Image

However, in the United States and internationally Netflix chose an image showing the four young stars posing in tight costumes baring their legs and midriffs.

“We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance,” Netflix said on Twitter late Thursday.

“We’ve now updated the pictures and description.” Continue reading “Netflix apologises for ‘sexualising’ young girls in French film promo”