One German beer company has decided to take an honest approach to their advertising, and as you can see, the result is as refreshing as a cold beer on a hot day.
Before coming here, I already had a healthy love and respect for the European brewing tradition that laid the foundation for what we make and sell stateside today. Farmhouses, sours, dubbels, tripels, quads, saisons, witbiers, lambics, gueuzes… they all got their start in Europe, many of them long before the idea of America even existed.But as I sat at a table at Brouwerij De Halve Maan — brouwerij is Belgian for brewery, by the way — sipping on my personal favorite of theirs, the Straffe Hendrick Wild (available in the U.S.), it struck me how much we, as Americans, take the European brewing tradition for granted.
READ FULL STORY at the Source: Naptown Pint: A trip to Belgium is a reminder of our roots – Capital Gazette
Beer was further ensconced in Belgium with the arrival of Christianity and monks who began brewing to financially support their monasteries.