Cans of beer are 10 a penny, and you can buy cider and even G&T in ring-pulls, but a wine giant has broken a taboo by selling canned rosé.
The 25cl Moncigale Méditerranée Rosé cans, aimed initially at young UK and US buyers, will also be sold in supermarkets and festival bars here. Moncigale sales director Franck Bourguignon told Connexion: “It is exactly the same rosé IGP Méditerranée wine, loaded with fruit, which you buy in a bottle. We decided to aim at a quality product, using the best of modern technology to profit from advances made in making cans which can hold wine.” [ . . . ]
More at CONNEXIONNE: Wine not? New canned rosé breaks French drinking taboo