Wine not? New canned rosé breaks French drinking taboo

Cans of beer are 10 a penny, and you can buy cider and even G&T in ring-pulls, but a wine giant has broken a taboo by selling canned rosé.

The 25cl Moncigale Méd­iter­ranée Rosé cans, aimed initially at young UK and US buyers, will also be sold in supermarkets and festival bars here. Moncigale sales director Franck Bourguignon told Connexion: “It is exactly the same rosé IGP Méditerranée wine, loaded with fruit, which you buy in a bottle. We decided to aim at a quality product, using the best of modern technology to profit from advances made in making cans which can hold wine.” [ . . . ]

More at CONNEXIONNE: Wine not? New canned rosé breaks French drinking taboo

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