A Wine-Searcher presentation in Paris has good news for French exporters. Read the latest wine news & features on wine-searcher
Data from Wine-Searcher’s comprehensive database presented at the Wine Paris exhibition in France last night showed that rumours of French wine’s demise at the hands of New World competitors are greatly exaggerated, advertising and key accounts manager Nicholas Oakes told his audience of mostly French wine professionals.
In the 12 months to January 31, 2019, French wines accounted for 31 percent of all 4,179,908 bottle-size wine offers listed on Wine-Searcher, a number that has remained remarkably steady across the past five years. Of the more than 156 million wine searches made by users in the same time frame, almost 75m, or 48 percent, were looking for French wines.
The largest market for French wine is the US; this is a result of Wine-Searcher listing more offers from the US than from anywhere else. Despite the level of loyalty to the domestic industry in the US, French wines account for 426,537 offers, or 22 percent of the total listed in the US. By comparison, its next market is its home country, where there are relatively few offers – 212,271 – but French listings make up 92 percent of the total. The next largest markets in terms of wines on offer are Hong Kong, the United Kingdom, Germany and Switzerland. [ . . . ]
Read More at WINE SEARCHER : France Maintains its Wine Crown | Wine-Searcher News & Features