After two catastrophic months, the book economy experienced an unexpected rebound with deconfinement. But faced with the uncertainties to come, publishers could bet everything on safe values
Like a Christmas in the middle of summer! Here is the image which returns in the mouth of the booksellers. After two catastrophic months (according to the Bookstore Observatory, between mid-March and mid-May, sales fell by 95% compared to 2019), the book economy experienced an unexpected rebound with deconfinement: + 19.6% from May 11 to July 19 compared to 2019. “An excellent surprise”, rejoices Xavier Moni, president of the Syndicate of the French bookstore. Continue reading ““The book is a refuge”: in bookstores, the surge in sales and the solidarity of customers”